Interactive Marketing Solutions, a member of the Direct Marketing Association, is committed to developing innovative list and database management software and services designed to help businesses succeed in their marketing efforts by mitigating the challenges imposed by privacy and consumer opt-out legislation.
Interactive Marketing Solutions was organized in 2001 in partnership with the Direct Marketing Association, to help direct marketers comply with the requests of consumers who do not want to receive unsolicited marketing material via mail, e-mail, and/or telephone. IMS manages for The DMA the world's largest private consumer preference database of nearly 15,000,000 consumers. Additionally, as the administrator for the DMA’s Preference Services, IMS manages the "do not call" list for Pennsylvania and Wyoming. Included in the management services IMS provides, is the distribution of consumer preference information to DMA members, direct marketers, and direct marketing service organizations for the purpose of removing individuals from prospect lists in accordance with state laws and/or DMA membership guidelines.
IMS has expanded its product offerings from the distribution of opt-out information to include:
- Online cleaning of lists (SmartClean) for mailers, e-mailers, and telemarketers;
- The creation and distribution of wireless identifier files to help telemarketers avoid calling cell phones (Wireless Block Identifier and Ported Number Files);
- Software designed expressly to help telemarketers scrub their lists against all of the federal, state and association Do-Not-Call lists available (EasyComply);
- Can-Spam services which allow e-mail marketers to capture and maintain e-mail opt-outs and clean their e-mail lists over the Internet on IMS' servers (Cooperative Email Opt-out)
Through its relationship with The DMA, IMS is in communication with various state and federal lawmakers for the express purpose of developing products to help direct marketers comply with current and pending legislation. For information, visit Interactive Marketing Solutions
Frank A. Rigano
CEO, Interactive Marketing Solutions
Frank Rigano has more than 20 years of experience providing marketing and technology solutions to business executives. He served as Executive Vice President of Operations and Administration for the Direct Marketing Association and Senior Vice President of Operations for the American Management Association.
Mr. Rigano has a strong foundation in the business impact of marketing and information technology and has led initiative to build successful and profitable solutions by integrating the two disciplines. He offers astute assessment abilities and a powerful team that he has built from four core disciplines: strategy, technology, creativity and marketing. He encourages his team to look beyond conventional wisdom in strategy development and the implementation of business growth initiatives. He is a proven performer and hands-on executive with a strong focus on both business and technology issues.
Rigano holds an MBA in Information Science and a Bachelor of Professional Studies from Pace University in New York.