Every Door Direct Mail (EDDM) Simplified
WHAT IS EVERY DOOR DIRECT MAIL (EDDM?)
Every Door Direct Mail is a service instituted by the US Postal Service to permit business to deliver mail to residences and businesses within
specified zip codes without having to know the name and address of the recipient. The marketer (business) will attach the appropriate number of promotional pieces
to the Facing Sheets they prepare.
The Facing Sheets are to be prepared for each carrier route in the requested zip code and contain the address of each consumer that has requested to opt out of receiving every door direct mail.
These are individuals that have expressed a desire not to receive any or limited amounts of advertising material by mail.
WHAT IS EVERY DOOR DIRECT MAIL SIMPLIFIED?
Every Door Direct Mail Simplified is both a marketing and consumer service sponsored by the Direct Marketing Association (DMA).
After a business (or their service provider) has conformed to all of the requirements of the USPS Every Door Direct Mail program and selected the zip codes,
you or they will enter the zip information into the DMA's Every Door Direct Mail Simplified service. We will then print the required Facing Sheets for each carrier, including the
count of the number of residences on the route, and include consumers that have registered with the DMA, requesting to opt out of receiving EDDM and other
WHAT IS THE PURPOSE OF EDDM SIMPLIFIED?
Service Providers and Retail Business Marketers have an easier way to print the Facing Sheets for all carrier routes within the zips they select and will know by the residence counts,
how many promotional pieces to attach to each Facing Sheet. But most importantly to keep from alienating current and prospective customers, the addresses of individuals
that have opted out of receiving not just EDDM but also other promotional mail,
will be printed on the Facing Sheets so they may be excluded from the delivery. This enables the business or service provider to provide Facing Sheets that cannot be obtained anywhere else.
Consumers not wishing to receive mail addressed to all residences/businesses on a postal route may opt-out from this service by placing
their name on the DMA's Every Door Direct Mail opt-out list.
HOW DO I USE THE EDDM SIMPLIFIED INFORMATION?
Subscribe to our EDDM Simplified service, subscribing is free. Once you have subscribed, you will receive a username and password by email
and may begin to use the service. Every time you want to mail using the USPS EDDM service, log in to www.ims-dm.com and identify the zip codes you will be covering.
We will verify the zip codes selected and charge you just $10 (payable by credit card) for each zip code, regardless of the number of carrier routes.
We will then prepare the USPS required Facing Sheet for each zip code and carrier route enhanced with the consumer opt-outs and notify you by email when the documents have been prepared (usually within the hour.)
You may then log back into our website and download the PDF files for printing. The forms should accompany the promotional material when delivered to the USPS for distribution.
CAN I USE MY OWN OPT-OUT FILE?
You may supplement DMA's opt-out file with the opt-out data you have collected. Simply upload your opt-out file containing the consumer addresses when requesting the zip codes and PDF files.
We will display the first record of the file and ask you to identify the street address, city, state and zip fields. We will then standardize the addresses,
assign carrier routes, assign zip+4 codes (to validate the data) and merge your information with the DMA opt-outs for subsequent printing on the Facing sheets. Please note, records with invalid zip+4 codes will be ignored and not printed on the form.
The fee for uploading your indiviudal Opt-out information is $3 per 1000 records uploaded.
HOW LONG DO I HAVE TO DOWNLOAD THE DATA AND CAN I USE IT FOR MOR THAN ONE MAILING?
The Facing Sheets will remain on the website for 30 days and because the information is constantly changing, they may only be used for one mailing.
WHAT DOES THE DOWNLOADED CONSUMER INFORMATION LOOK LIKE?
To download a sample Facing Sheet Click Here.
HOW DO I GET STARTED AND WHAT DOES EVERY DOOR DIRECT MAIL SIMPLIFIED COST?
Subscriptions are for one-year and there is no cost to subscribe, you are only charged for each zip code you select (two zip codes on your first order are free.) You will receive a renewal notice at the end of your subscription period.