Deceased Do Not Contact List
WHAT IS THE DDNC?
The Deceased Do Not Contact List (DDNC) is a consumer service instituted in October 2005, sponsored by the Direct Marketing Association (DMA). The former contact information for deceased individuals is entered into our Mail, Telephone and E-mail Preference Services, and offered as a Stand-Alone file so that marketers can suppress them from marketing lists. On Preference Service files, the information for deceased individuals will be flagged so marketers will be able to run those specific names against their prospect marketing lists.
WHAT IS THE PURPOSE OF THE DDNC?
The DMA sometimes receives calls from family members, friends or caretakers seeking to remove the names of deceased individuals from commercial marketing lists. We understand how difficult this process can be. To assist those who are managing this process, the DMA created the new Deceased Do Not Contact List (DDNC), which all DMA members will be required to honor. The Deceased Do Not Contact List is available to companies for the sole purpose of removing names and contact information from their marketing lists.
HOW DO I USE THE DDNC information found on the Preference Service files?
While the names of living individuals registered on MPS, TPS or e-MPS will stay on the Preference Service files for only five years, the names of deceased individuals will remain on the files permanently.
To assist you in removing the names of the deceased, they will be included on each preference service file, but they will be flagged (last position of each Deceased record will contain a “D”). Marketers must remove all flagged records from prospect marketing solicitation lists
WHAT IS THE STAND-ALONE DDNC FILE?
Even though the names of the deceased are included free of charge on the existing DMA Mail, Telephone and E-mail Preference Service files, for your convenience, the DMA is also making available a separate file of individuals who have been registered on our DDNC database. The data will include their name, address, phone, e-mail address, date of death and age at time of death. A nominal yearly subscription fee is charged for this new file should you need it. Click here to view a sample file.
TO ORDER THE DDNC FILE
The files are available on-line for downloading (an email will be sent to the subscriber each month as the files become available) or on CD (for a small surcharge). Subscribe Online or download the Subscription Agreement fill-in the order form, and return this with your payment. Allow 10 days for mail-in processing.
The subscription fee is a flat fee that covers a 12-month subscription year and includes monthly updates. You will receive a renewal notice at the end of your subscription period.
Subscribe Online or download the Subscription Agreement.