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Cooperative E-mail Opt-out Service (CEO)
CAN-SPAM – the federal legislation regulating unsolicited e-mail – is now the law.
- Do you have a process for managing opt-outs?
- Do your e-mails have an opt-out link?
- Do you and your agents remove opt-outs from solicitations?
Complying with its labor-intensive requirements is complicated – especially when it comes to managing opt-outs: As of January 1, 2004 companies are forbidden to send commercial e-mail to those people who've opted-out.
Any company or individual who fails to comply with CAN-SPAM could face penalties in excess of $2 million – even jail time.
That’s why you need the new, Internet-based solution developed by Interactive Marketing Solutions.
The Cooperative E-mail Opt-out Service is designed to help you build and maintain your own Do-Not-Email database and ensure opt-outs are applied across your entire organization’s e-mail communications – easily, quickly and cost-effectively.
Don't risk penalties for noncompliance.
View the complimentary Power Point presentation that details a dramatically easier way to simplify our opt-outs and comply with CAN-SPAM
The Cooperative E-mail Opt-out Service makes everything about managing opt-outs under the new law more manageable – especially if multiple firms and/or individuals send out e-mail on your behalf.
First, it allows you to build and maintain a file of individuals who said have they don't want to receive your e-mail and honor their requests within the required 10-day time frame – all on our website. We provide the opt-out link to include in your e-mail – individuals clicking on this link will be directed to our web server and automatically be included in your opt-out database.
The service also allows your employees – as well as agents, brokers and other third parties – to clean their lists against your centrally maintained Do-Not-E-mail database. With your approval, users can log on to our site using a password, submit their e-mail lists for cleaning against your list and get cleaned lists back – within hours. It’s fast and secure.
Approved users can also take advantage of a free lookup feature to research opt-out inquiries and when creating single or small mailings – This service provides that, too.
For an annual subscription fee, we will take on the burden of building and maintaining your Do-Not-e-mail database. And, for just a few dollars more, everyone in your entire organization as well as affiliates can clean their e-mail lists using your centralized opt-out database.
Let Interactive Marketing Solutions, a subsidiary of The DMA, help you maximize your e-mail marketing success and limit your legal liability.
Don't add costly staff or extra budget dollars to comply with CAN-SPAM’s new opt-out requirements. Subscribe to The Cooperative E-mail Opt-out Service today.
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