DMA's Every Door Direct Mail (EDDM) National
WHAT IS EVERY DOOR DIRECT MAIL (EDDM?)
Every Door Direct Mail is a service instituted by the US Postal Service to
permit business to deliver mail to residences and businesses within specified
zip codes without having to know the name and address of the recipient. The
marketer (business) will attach the appropriate number of promotional pieces to
the Facing Sheets they prepare.
The Facing Sheets are to be prepared for
each carrier route in the requested zip code and contain the address of each
consumer that has requested to opt out of receiving every door direct mail.
These are individuals that have expressed a desire not to receive any or
limited amounts of advertising material by mail.
Consumers not wishing to receive mail
addressed to all residences/businesses on a postal route may opt-out from this
service by placing their name on The Direct Marketing Association's
Every Door Direct Mail EDDM) opt-out list.
WHAT IS THE DMA'S EVERY DOOR DIRECT MAIL NATIONAL
Every Door Direct Mail is an annual subscription to the Direct Marketing Association's text file containing the
addresses of all consumers requesting to opt-out of this type of mail in an easy to use
format. The EDDM National file which
contains approximately 1.5 million consumers is updated and made available
monthly as a complete replacement file.
It is processed through NCOA periodically and consumers that have moved
are removed from the list.
WHAT IS THE PURPOSE OF EDDM NATIONAL?
Larger service providers mailing nationally who wish to integrate the creation
of the Facing Sheets within their own mailing process now have access to the
consumer opt-out information.
HOW DO I USE THE EDDM NATIONAL INFORMATION?
Subscribe to our EDDM National service, you will receive a username and
password by email and may begin downloading the consumer information immediately.
You will be notified by email each time a new
file has been prepared (monthly) and is ready for download.
WHAT DOES THE DOWNLOADED FILE LOOK LIKE?
To download a sample file, Click Here.
HOW DO I GET STARTED AND WHAT DOES EVERY DOOR DIRECT MAIL NATIONAL COST?
The price of an Annual subscription to EDDM National is $5,000 and includes
monthly updates. The file includes
verified zips and carrier information, and homeowners who have moved are regularly
purged from the file.