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Mail Preference Service
START MAILING SMARTER TODAY!
The direct marketing industry is at a crucial stage. State legislation aimed at restricting marketers' access to potential customers is on the rise at an alarming rate. Direct marketers must respond now to consumer requests for choice in how much mail they receive.
As of July 1, 1999 the use of the MPS file by companies that market to consumers is required as a part of The DMA's Privacy Promise and is a condition of DMA membership.
SAVE MONEY BY DOING THE RIGHT THING
MPS is an effective means of purging your mailing lists of consumers who want to receive less advertising mail at home. If you are not already a subscriber, you should be. Using MPS can be the single most important contribution your company can make to preserve the information access that is the foundation of successful direct marketing.
WHY USE MPS?
- You save valuable marketing dollars; unresponsive consumers are costly and resentful.
- Subscribing to MPS is good government relations.
- Subscribing to MPS is smart customer relations.
How Does It Work?
Mail Preference Service is a residential file of consumers who do not wish to receive promotional mail at home. Individuals register with MPS by sending their name and home address to The DMA or registering via the DMA Consumer Help website. Consumers learn about the availability of the service through state and local consumer agencies and print and broadcast advertising. The individual's name and address remains on the file for 3 years.
Once you become a subscriber each month, you will receive the full consumer opt-out file and the monthly updates. The full file is a complete list of all consumers who have registered with the service in the past 3 years and it replaces all previous files. The monthly updates include all consumers registering during the previous month (additions). Deletions are recorded on the full file only.
USING THE FILE
Pass the MPS file against all prospect lists you use, as well as your house list when it is rented out.
TO ORDER THE MPS FILE
Subscribe Online or download the Subscription Agreement fill-in the order form, and return this with your payment. Allow 10 days for processing mail in orders. All files are shipped within the USA at no extra charge.
The subscription fee of $1,000 covers a 12-month subscription year and includes both the full opt-out file and monthly updates. You will receive a renewal notice at the end of your subscription period.
Also from The DMA...Three more ways to market smarter!
NOW AVAILABLE:
SmartClean
Clean your lists over the Internet
Subscribers may also send us their mailing list for cleaning. If the list is sent electronically, within 48 hours we will match it to the DMA’s MPS database, remove matching individuals from your list and return the cleaned list to you.
- No expensive software
- No technical expertise needed
All you need is an Internet connection and you’re ready to go. Turn around is fast. Download and mail your Smart Clean order form.
Comply with the laws...squeeze more out of your marketing dollars…and address consumers’ growing concerns about privacy.
How to subscribe to the Mail Preference Service:
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