Do Not Contact for Caretaker's Registration
DMA sometimes receives calls from family members, friends or caretakers seeking to remove the names of individuals in their care from commercial marketing lists. We understand how difficult this process can be.
To assist those who are managing this process, DMA created a Do Not Contact List for Caretakers, which all DMA members are required to honor. The Do Not Contact List for Caretakers is available to companies and nonprofit organizations for the sole purpose of removing names and addresses from their marketing lists.
This service was created solely for consumer convenience and is maintained by DMA for use by its members and other industry members.
What are the expected results?
When you register a name with this service, the person's name, address, and e-mail address is placed on DMA's Mail and E-mail Preference Service Lists. (Consumers who reside in the states of PA, ME, or WY also can have their telephone numbers registered with the Telephone Preference Service.) All DMA members are required to eliminate these individuals from their prospecting campaigns. The service is also available to non-members of DMA so that all marketers may take advantage of this service to eliminate names. Some non-DMA members, however, may not honor this request.
A new, updated file is distributed to our members at least once every three months. Therefore, the number of commercial contacts from DMA members should begin to decrease within three months. Names remain on the file for three years.
How to Register
Caretakers are encouraged to register the information about individuals in their care as soon as possible.
There is no charge to register for the Do Not Contact List for Caretakers. Consumers will be asked for an email address when registering. An email will be sent to this address which will have a link to verify registration.
The DMA will not keep personal, identifiable information and will not use the information for marketing purposes.