No matter how carefully you track deceased individual information on your house file, every time you rent an outside list, you risk sending a promotion piece to someone recently deceased. Or worse, having one of your telemarketers attempt to contact someone who is dead and by doing so cause unnecessary pain to their survivors. These references to someone they have lost can come across as insensitive to their survivors. It also wastes valuable marketing dollars!
We offer two Deceased Files:
The Recently Recorded Deceased File contains recorded deaths for the past 24 months.An annual subscription with monthly downloads is available for $3,295. (Service providers must ensure that their clients have an active subscription to the RRDF file.)
The Deceased Do Not Contact List contains opt-outs submitted by friends and family of the deceased.An annual subscription with monthly downloads is available for $500 and $700 for end users and service providers, respectively.
The Recently Recorded Deceased File
The DMA has received requests from member organizations to provide a comprehensive file that can be used to identify the deceased, other than the relatively small DDNC opt-out list, so they may be removed from marketing solicitations.
How Does It Work?
The Recently Recorded Deceased File is constructed from a variety of public and proprietary sources. It contains over 10 million deaths recorded during the previous 24 months and is refreshed monthly, adding approximately 850,000 new names and addresses. Each month, new names will be added and names older than 24 months removed. It is the most accurate deceased list available.
Because of data licensing agreements, subscribers will only be able to use each monthly file for 45 days – replacement files will be available monthly.The data cannot be accumulated from month to month or year to year. Also, service providers cannot scrub customer lists unless the client subscribes to the RRDF. (Service Providers are defined as organizations cleaning lists owned by others and may subscribe on behalf of their customers.)
USING THE FILE
The RRDF file is available to companies for the sole purpose of removing names and addresses from their marketing lists.The RRDF is not intended to be a record of all deaths for the 24 month period.It includes only available deceased information with addresses that meet our criteria.. Click here to view a sample file.
TO ORDER THE RRDF
The files are available on-line for downloading (an email will be sent to the subscriber each month as the files become available).
The subscription fee of $3,295 covers a 12-month subscription period and includes monthly updates. You will receive a renewal notice prior to the subscription expiration date.
Subscribe to RRDF Online.
WHAT IS THE DDNC?
The Deceased Do Not Contact List (DDNC) is a consumer service instituted in October 2005, sponsored by the Data & Marketing Association (DMA). The former contact information for deceased individuals is entered into our Mail, Telephone and E-mail Preference Services, and offered as a Stand-Alone file so that marketers can suppress them from marketing lists. On Preference Service files, the information for deceased individuals will be flagged so marketers will be able to run those specific names against their prospect marketing lists.
WHAT IS THE PURPOSE OF THE DDNC?
The DMA sometimes receives calls from family members, friends or caretakers seeking to remove the names of deceased individuals from commercial marketing lists. We understand how difficult this process can be. To assist those who are managing this process, the DMA created the new Deceased Do Not Contact List (DDNC), which all DMA members will be required to honor. The Deceased Do Not Contact List is available to companies for the sole purpose of removing names and contact information from their marketing lists.
HOW DO I USE THE DDNC information found on the Preference Service files?
While the names of living individuals registered on DMAChoice, TPS or e-MPS will stay on the Preference Service files for only five years, the names of deceased individuals will remain on the files permanently.
To assist you in removing the names of the deceased, they will be included on each preference service file, but they will be flagged (last position of each Deceased record will contain a “D”). Marketers must remove all flagged records from prospect marketing solicitation lists
WHAT IS THE STAND-ALONE DDNC FILE?
Even though the names of the deceased are included free of charge on the existing DMA DMAChoice, Telephone and E-mail Preference Service files, for your convenience, the DMA is also making available a separate file of individuals who have been registered on our DDNC database. The data will include their name, address, phone, e-mail address, date of death and age at time of death. A nominal yearly subscription fee is charged for this new file should you need it. Click here to view a sample file.
TO ORDER THE DDNC FILE
The files are available on-line for downloading (an email will be sent to the subscriber each month as the files become available) or on CD (for a small surcharge).
The subscription fee of $500 for end users and $700 for service providers covers a 12-month subscription period and includes monthly updates. You will receive a renewal notice at the prior to the subscription expiration date.
Subscribe to DDNC Online.