The ANA's Email Preference Service

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Remove consumers from your lists who won’t be receptive to receiving your emails – subscribe to ANA’s Email Preference Service (E-MPS)!

With billions of email users worldwide and a Return on Investment (ROI) of $38-$44 for every $1 spent on email marketing, email is one of the most widely used and effective forms of communication and marketing. However, it is also one of the most regulated marketing channels due to its personal reach and increase in consumer privacy concerns.

State legislation aimed at restricting marketers' access to potential customers is on the rise. Marketers must be proactive and quickly respond and respect consumer requests for choice in how much and what types of email marketing messages they wish to receive.

Consumers have registered their email addresses on E-MPS to reduce the amount of unsolicited commercial emails they receive from companies or organizations that they do not have a business relationship with. These email addresses are entered into the E-MPS suppression file. ANA members and subscribers who wish to send unsolicited commercial emails scrub their prospect email lists of the individuals who have registered with E-MPS. 

Annual E-MPS Subscription Pricing:

o   Monthly Updates: $2,000

o   Weekly Updates: $5,400

o   Unlimited Scrubbing Services: $15,000 (upload your email list - scrubbed file is available for download in an hour).